Digible (Fiona AI)
Digible is a multifamily marketing agency whose Fiona platform uses predictive analytics to generate apartment marketing budgets and channel mix from property occupancy, lead forecasts, close ratios, and seasonal market trends.
Best for: Multifamily owners and operators who want AI-driven marketing budget allocation and lead forecasting across paid channels.
Last reviewed 6/2/26
- Integrations
- Google Ads, Google Business Profile, Meta (Facebook) Ads
- Property types
- Multifamily, Student Housing, Senior Living
- Geography served
- United States
How Digible (Fiona AI) uses AI[1][2]
Digible is a multifamily marketing agency whose Fiona platform uses predictive analytics to generate apartment marketing budgets and channel mix from property occupancy, lead forecasts, close ratios, and seasonal market trends.
- • Builds a 90-day marketing budget reverse-engineered from a property's forecasted occupancy, then recommends spend across paid channels
- • Forecasts lead volume and cost-per-lead by channel, with natural-language explanations of why each budget was recommended
- • FionaCalls tracks, transcribes, and scores leasing calls to surface conversion quality
- • Monitors a property's digital footprint for Fair Housing language risks
- • Vendor reports properties using Fiona saw a 48% increase in paid search lead volume and a 5% year-over-year occupancy gain
AI type: Predictive Analytics
API: unknown MCP: unknown
Key numbers[6][8]
- • Vendor reports Freeman Webb properties on Fiona saw a 48% increase in paid search lead volume and a 5% year-over-year occupancy gain
- • company reports 137% client retention
- • ranked #8 Best Places to Work Multifamily 2024
Credibility[4][5][6][9]
- Founders
- Reid Wicoff (Co-Founder, CEO) and David Staley (Co-Founder, President); Aaron Lerch (CTO)
- Customers
- Reports serving 5,900+ properties across 575+ cities and 140+ management companies; Freeman Webb is a named Fiona client
- Investors
- Axiom Multifamily Realty Advisors (Seed, $250K, April 2018)
Founded
2017
Headquarters
Englewood, Colorado, USA
Stage
Seed
Employees
51-200
Sources
- Fiona Budget & Media Mix Planner (official product page)
- Fiona overview (official)
- Digible company profile and funding (Crunchbase)
- Digible Raises $250K in Seed Funding from Axiom Multifamily Realty Advisors (PRWeb, 2018)
- Digible homepage and leadership team (official)
- Utilizing Fiona: Freeman Webb client case study (official)
- Fiona named winner at MTECH startup competition (PRWeb, 2018)
- #8 Best Places to Work Multifamily 2024 (Multifamily Innovation Council)
- Digible total funding $250K, Seed, 1 round (CB Insights)
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