Entera

AI-powered platform that helps institutional single-family investors find, evaluate, and transact on properties at scale across 32 US markets.

Category: Asset Management Deal Sourcing

Tags: sfracquisitionsdeal-sourcingpredictive-analytics

How they use AI

Automated discovery algorithms run every 15 minutes, analyzing 2,000-3,000 attributes per property across 100+ data sources (MLS, iBuyers, off-market, auctions). ML models match properties to investor buy-box criteria and generate predictive pricing, cap rate, and appreciation scores.

AI type: Machine Learning, Predictive Analytics, Computer Vision

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What it helps you do

Market Analysis Portfolio Optimization Reduce Vacancy

Built for

Investors Reits Asset Managers

Key numbers

• $12B+ in SFR transactions enabled
• $3B+ annual transaction rate
• 1,000+ monthly transactions
• 350,000+ properties analyzed daily
• 32 US markets

Credibility

Founders: Martin Kay (CEO, serial entrepreneur, prev. founded Greenlet which acquired $100M+ in SFR), Gregory Morrison (COO/CTO, prev. Ralph Lauren tech transformation)
Customers: Invitation Homes (Blackstone-backed), American Homes 4 Rent. Two of the largest SFR REITs.
Investors: Goldman Sachs Asset Management (led Series A), Bullpen Capital, Craft Ventures
Case Studies: Harvard Business School D3 case study. 350,000+ properties analyzed daily.

Founded

2018

Headquarters

Houston, TX

Stage

Series A

Employees

51-200

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