Entrata
Entrata is a single-platform operating system for multifamily property management that unifies leasing, accounting, payments, maintenance, and resident services, now layering AI agents across those workflows via ELI+.
Best for: Multifamily owners and operators wanting AI agents embedded across leasing, payments, renewals, and maintenance in one property-management platform.
Last reviewed 6/2/26
- Integrations
- Stripe, Dwolla, Plaid, SmartRent, iApartments, Open RESTful API
- Property types
- Multifamily, Student Housing, Affordable Housing, Military Housing, Commercial
- Geography served
- United States (nationwide), with global multifamily communities
How Entrata uses AI[1][2][3]
Entrata's ELI+ (Entrata Layered Intelligence) embeds AI agents across multifamily property-management workflows. Generative AI and LLMs power Leasing AI, Payments AI, Renewals AI, and Maintenance AI, trained on each operator's own property-management data. In March 2026 Entrata announced what it calls the industry's first agentic property-management system with 100-plus embedded AI agents spanning leasing, maintenance, accounting, payments, and resident operations.
- • Leasing AI uses LLMs to qualify leads, answer prospect questions, and schedule tours over chat, text, voice, and email
- • Payments AI automates rent reminders and grace-period collection conversations with residents
- • Renewals AI proactively reaches out to residents using real-time data to surface renewal intent
- • Maintenance AI categorizes service requests, detects emergencies, and offers troubleshooting via a conversational assistant
- • ELI Invoice Entry extracts data from uploaded PDF invoices to cut manual AP entry; ELI Call Analysis scores leasing and resident calls
- • March 2026: 100-plus embedded AI agents on a Unified Data Layer, orchestrated via OXP Studio (per Entrata)
AI type: Agentic LLM automation suite
Legacy platform API: yes MCP: No
Key numbers[2][4][5]
- • Over 12 million residents on the platform (company-reported)
- • 35,000+ multifamily communities globally (company-reported)
- • processes $20B+ in rent payments annually (company-reported)
- • $4.3B valuation following Blackstone's May 2025 investment
- • March 2026 launch of 100-plus embedded AI agents (company-reported)
Credibility[4][5]
- Founders
- Founded by Dave Bateman (chairman, retained majority ownership through the 2021 Silver Lake round); led by CEO Adam Edmunds
- Customers
- Over 12 million residents and 35,000+ multifamily communities globally; serves the largest property management portfolios in the world (e.g. Asset Living)
- Investors
- Silver Lake (led $507M round, 2021), Blackstone ($200M, 2025 at $4.3B valuation), Ryan Smith, Todd Pedersen, Dragoneer
Founded
2003
Headquarters
Lehi, Utah, USA
Stage
Private equity-backed (Silver Lake 2021; Blackstone 2025, $4.3B valuation)
Employees
500+
Sources
- ELI+ (Entrata Layered Intelligence) product page
- Entrata press: First agentic property management system with 100+ AI agents
- BusinessWire: Entrata Expands AI and Platform Innovations
- Entrata Receives $200 Million Investment from Blackstone (valuation, residents, communities, CEO)
- PRNewswire: Entrata Raises $507M Led by Silver Lake, Ryan Smith and Todd Pedersen (founded, founder, investors, scale)
- Entrata Integrations / Solution Marketplace (open API, integration partners)
- Entrata Recognized as a Leader in Multiple 2024 Spring G2 Awards
- PropTech Outlook: Property Management Software Company of the Year 2025
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