Surfaice
AI copilot that automates repeatable construction and retail store-development projects with a fleet of agentic AI 'playbooks'. The platform layers human-in-the-loop agents over Procore, Smartsheet, Lucernex, and SiteRise rather than replacing them.
Best for: Retailers and chains building standardized stores that need to scale repeatable site-development and construction workflows.
Last reviewed 6/2/26
- Integrations
- Procore, Lucernex, Smartsheet, SiteRise, Excel, email, messaging platforms
- Property types
- Retail, QSR, EV charging, Commercial
- Geography served
- United States (operating in five US states); engineering team in Almaty, Kazakhstan
How Surfaice uses AI[1][2][3]
Surfaice runs an agentic-AI platform of roughly 111 'playbooks,' human-in-the-loop AI agents that automate repeatable retail and store-development construction workflows on top of Procore, Smartsheet, Lucernex, and SiteRise.
- • Voice-enabled punch-list walkthroughs captured during jobsite walks
- • Construction budgeting and cost breakdowns generated automatically
- • Vendor and contractor bid comparison
- • Lease abstraction and co-tenancy violation detection
- • Development site scoring and CAM audits
- • Permit, RFI, change-order, and closeout tracking
- • Multi-agent layer over Procore, Smartsheet, Lucernex, and SiteRise
AI type: Agentic AI, LLMs, Multi-agent Systems, NLP/Voice
API: unknown MCP: unknown
Recognition[8]
Key numbers[1][4][5][9]
- • Raised $1.5M seed round
- • ~111 playbooks live across the store lifecycle
- • February 2026 Texas pilot, a PM completed a voice-driven punch-list walkthrough in one pass
- • Surfaice reports Citix cut site evaluations from months to days
- • Surfaice reports Avatariya reduced opening delays from 30% to 10% and shortened planning from 3 months to 5 days
Credibility[1][2][4][5][6]
- Founders
- Alim Uderbekov (CEO, aerospace engineer, former ISS Mission Control Center, founder of Central Asia's largest building-materials marketplace, ex-McKinsey/KPMG); Omar Zhan (COO, prior infrastructure rollouts at Katerra and capex at Rivian); Slava Solonitsyn (CRO, founder and CEO of Mighty Buildings); Joe Valeri (CRO, founded Lucernex in 2013); Genevieve Davis (Chief Development Officer, prior store design/construction roles at GetGo, 7-Eleven, Grocery Outlet, Southeastern Grocers)
- Customers
- JD Sports (using AI playbooks for real estate and construction workflows); a discount retailer (pilot); Citix (billboard firm); Avatariya (indoor adventure park operator)
- Investors
- Shadow Ventures, Sturgeon Capital, iSeed VC, Plug and Play, Most
Founded
2024
Headquarters
Palo Alto, CA
Stage
Seed
Employees
11-50
Sources
- ICSC: Surfaice AI agent for store development
- Shadow Ventures investment announcement
- Surfaice official site
- Construction Management (BIMplus): Start-up lowdown: Surfaice
- Qazinform: AI startups Tokayev sees as future unicorns ($1.5M raise, team)
- Bizprofile: Surfaice.pro Inc. CA filing (HQ, officers, incorporation)
- Surfaice company LinkedIn
- TechCrunch Startup Battlefield: Surfaice
- Pivot.uz: Kazakh startup Surfaice raises $1.5M (five US states)
- TheCompanyCheck: Surfaice profile (founded 2024)
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