Lofty
All-in-one real estate CRM, IDX website, and lead-generation platform (formerly Chime) for agents, teams, and brokerages, with an AI 'Workforce' for lead scoring, nurturing, and seller-intent detection.
Best for: Best for individual agents, teams, and brokerages that want one AI-powered system for lead generation, IDX websites, CRM, and automated follow-up rather than stitching together separate tools.
Last reviewed 6/2/26
- Pricing
- Request pricing only. Four plans (Lofty Agent, Lofty Team, Lofty Broker, Lofty Enterprise) are all listed as "Request Pricing" on lofty.com; lead-generation packages are quoted on request. No public dollar amounts.
- Integrations
- Zillow, Realtor.com, Homes.com, dotloop, DocuSign, BombBomb, Zapier, Lofty Open API
- Property types
- Residential
- Geography served
- United States
How Lofty uses AI[1][2][3]
Lofty layers an agentic 'AI Workforce' across its real estate CRM, IDX websites, and lead-generation tools, automating lead scoring, outreach, and seller-lead discovery.
- • Behavior-based lead scoring tracks IDX site activity in a live timeline and rates each lead's likelihood to close
- • AI Sales Agent works as a 24/7 virtual ISA, capturing and converting leads into appointments
- • AI Assistant (Copilot) ranks leads, summarizes dialer calls, and drafts emails, texts, and campaigns
- • Homeowner Agent (launched April 2026) scans the CRM for seller intent using equity, appreciation, years owned, and occupancy
- • Seller segments cover likely sellers, absentee owners, pre-foreclosure, and long-term nurture, with auto handoff when a homeowner requests a CMA, valuation, or cash offer
AI type: LLM, Predictive Analytics (lead scoring), Conversational AI, Agentic AI
API: yes MCP: unknown
What it helps you do
Built for
Key numbers[6][9][10]
- • Company-reported: serves a community of 70,000+ real estate professionals (lofty.com, 2026)
- • customers manage leads at scale across CRM, IDX, and lead-gen in one platform. Joe Chen named a HousingWire Tech Trendsetter (2024). Acquired Firepoint CRM (Aug 2024).
Credibility[6][7][8][11][12]
- Founders
- Joe Chen (Founder & CEO; previously founder/CEO of Renren). Company launched as Chime Technologies in 2016 and rebranded to Lofty in November 2023.
- Customers
- Community of 70,000+ real estate professionals across the US (company-reported, lofty.com).
- Investors
- US subsidiary of Moatable, Inc. (NYSE: MTBL); no standalone venture funding rounds verified.
- Reviews
- Reviewed on G2 and Capterra (mixed; users praise automations and all-in-one breadth, cite support and migration issues).
Founded
2016
Headquarters
Phoenix, AZ
Stage
Acquired
Employees
51-200
Sources
- Lofty AI Copilot product page
- Lofty Homeowner Agent announcement
- Inman: Lofty launches AI tool to turn CRM contacts into seller leads
- Lofty pricing page (request-pricing plans)
- Lofty integrations page
- Lofty About page (70,000+ professionals; Phoenix HQ)
- Lofty company LinkedIn (Phoenix HQ; ~139 employees; 51-200)
- Chime Technologies rebrands as Lofty, Inc. (GlobeNewswire, Nov 7 2023)
- Lofty acquires Firepoint CRM (Aug 2024)
- Joe Chen named HousingWire Tech Trendsetter (2024)
- Lofty reviews on G2
- Lofty reviews on Capterra
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