Structurely
Standalone AI inside-sales agent for real estate that qualifies and nurtures leads 24/7 across SMS, email, chat, and voice, integrating with the agent's existing CRM.
Best for: Best for real estate teams, brokers, and agents who already run a CRM like Follow Up Boss and want an always-on AI inside-sales agent to text, email, and call leads, qualify them, and book agent-ready appointments without adding ISA headcount.
Last reviewed 6/2/26
- Pricing
- From Structurely's own pricing page: Team $499/mo (teams of 2-10; $0.08/Action Credit; $2,000 one-time onboarding); Company $999/mo (10+ producers; $0.06/Action Credit; $2,500 one-time onboarding); Enterprise and White Label custom. Action Credit model: 1 credit = 1 SMS response, 10 seconds of AI talk time, or 2 emails. Plans are annual; month-to-month available at a 20% premium.
- Integrations
- Follow Up Boss, HubSpot, Salesforce, BoomTown, Sierra Interactive, Bonzo, Zapier
- Property types
- residential, mortgage, home-improvement
- Geography served
- United States and Canada (English-language; North America focused)
How Structurely uses AI[1][3]
Structurely runs a conversational AI inside-sales agent ("Aisa Holmes") on a custom-tuned GPT model that holds two-way conversations with real estate leads, qualifies them, and hands agent-ready leads to the team.
- • Engages leads across SMS, web chat, email, and AI voice calls
- • Qualifies leads on timeline, budget, financing, and current address
- • Routes qualified leads to reps via live phone transfer
- • Detects derailing conversations with NLP and escalates to a human
- • Embeds inside partner lead-gen and CRM platforms through an API
AI type: LLM (custom-tuned GPT), Conversational AI, Voice/NLP
API: yes MCP: no
Recognition[7]
Key numbers[1][4]
- • Structurely reports 13M+ AI-driven conversations and 75M+ AI-generated messages, trained on 5.5M+ human-labeled transcripts, over nearly a decade
- • average lead qualification rates of 14-31% by use case
- • vendor-cited homepage results of 50% lower sales overhead, 17% more qualified leads, and 31% higher answer rate.
Credibility[4][5][6][7][8]
- Founders
- Co-founded by Nathan Joens and Andrew Dickelman; built out of the Iowa State University StartUp Factory in Ames, Iowa. Acquired by CapStone Holdings Inc. in January 2026, with Corey Welch appointed CEO.
- Customers
- Used by thousands of real estate, mortgage, and home-improvement sales teams; powers 50+ white-labeled solutions for CRM and sales platforms. Public partner/customer logos include United Wholesale Mortgage, Rocket, Follow Up Boss, Bonzo, and Sierra Interactive.
- Investors
- Early backing from Ames Seed Capital, the ISU StartUp Factory, the Iowa Economic Development Authority, and Sandalphon Capital (per Crunchbase/PitchBook). Acquired by CapStone Holdings Inc. on Jan 6, 2026 (official PR).
Founded
2016
Headquarters
Ames, IA
Stage
Acquired
Employees
11-50
Sources
- Structurely homepage: AI agent, channels, and headline results (official)
- Structurely pricing page (official)
- Structurely API partner embedding docs (official)
- PR Newswire: CapStone Holdings Inc. acquires Structurely (Jan 6, 2026) - conversations, messages, transcripts, qualification rate
- PR Newswire: Structurely appoints Corey Welch as CEO (Jan 20, 2026)
- DSM Partnership: profile of co-founders Andrew Dickelman and Nate Joens
- Iowa State Economic Development: Structurely receives $25,000 POCR award (founding/Ames, recognition)
- Crunchbase: Structurely company profile (investors, stage)
- Structurely Follow Up Boss integration page (official)
- Structurely HubSpot integration page (official)
- Structurely Salesforce integration page (official)
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