Spectre
Spectre is an all-in-one marketing platform for UK estate and letting agents that runs multi-channel prospecting across direct mail, email, social media and property reports. Its AI-powered Propensity to Sell model predicts which properties are most likely to come to market so agents can target the highest-intent owners and win more instructions. Spectre is part of Manchester-based Street Group.
Best for: UK estate and letting agents who want to win more instructions through data-driven, automated prospecting and marketing
Last reviewed 6/2/26
- Integrations
- Street.co.uk CRM, Spectre API
- Property types
- residential
- Geography served
- United Kingdom
How Spectre uses AI[1][2]
Spectre's Propensity to Sell model scores UK properties on how likely they are to come to market, so agents direct prospecting at the highest-intent owners. Spectre AI, the vendor says trained on billions of data points from millions of agent campaigns, automatically selects which properties to contact for direct mail and reports a 2.4x return on investment.
- • Propensity to Sell model ranks UK properties by likelihood of coming to market for targeted prospecting
- • Spectre AI auto-selects which addresses to contact for direct mail campaigns, trained on millions of past agent campaigns (vendor)
- • Vendor reports 2.4x ROI and a 300%-plus improvement in campaign efficacy from AI-optimized property selection
AI type: Predictive ML (propensity / likelihood-to-sell scoring)
API: yes MCP: no
Key numbers[4][5]
- • Used by 4,000-plus UK agents
- • parent Street Group raised 3.3m pounds from Praetura Ventures in December 2024 (first external funding)
- • team of ~146
- • vendor reports 2.4x ROI and 300%-plus improvement in campaign efficacy from the AI propensity model.
Credibility[4][5]
- Founders & team
- Founded in 2015 by siblings Tom and Heather Staff as Agent Software, now part of Manchester-based Street Group (team of ~146).
- Customers
- Used by 4,000-plus UK estate and letting agents, including Hunters, Belvoir, Martin & Co, Ryder & Dutton, Robinson Jackson and Newton Fallowell.
- Investors
- Praetura Ventures (Praetura EIS Growth Fund, Praetura Growth VCT, NPIF II - Praetura Equity Finance).
Founded
2015
Headquarters
Manchester, UK
Stage
Venture-backed
Employees
101-250
Sources
- Spectre AI product page (spectre.uk.com)
- Spectre Prospecting product page (spectre.uk.com)
- Spectre API knowledge base (support.spectre.uk.com)
- Spectre company / About Us page (spectre.uk.com)
- Street Group raises 3.3m pounds from Praetura Ventures (Praetura Ventures, Dec 2024)
- Spectre takes EA Masters 2024 by storm (spectre.uk.com blog)
- And the winners of The ESTAS Awards 2024 are (Property Industry Eye)
Related companies
PropertyPulse.AI
AI platform that predicts which homeowners are likely to list within 120 days, surfacing pre-market seller leads for real estate agents and automating outreach through an AI Co-Pilot.
PropertyPulse.AI applies machine learning to public and proprietary data such as equity position, mortgage details, and local market signals to forecast which properties are likely to be listed within the next 120 days, surfacing seller leads before they hit the market. The vendor claims 85% prediction accuracy and roughly 100 leads per zip code. A Co-Pilot assistant then automates outreach across AI-driven social ads, personalized video, email sequences, voicemail drops, and handwritten cards.
Rechat
AI operating system and 'super app' for enterprise brokerages and agents that unifies CRM, marketing, and transaction management, with an embedded AI assistant (Lucy) across the workflow.
Lucy, Rechat's embedded AI assistant, draws on an agent's contacts, MLS data, brand guidelines, and deal pipeline to generate marketing, answer transaction questions, and capture client conversations from voice or text commands.
Lofty
All-in-one real estate CRM, IDX website, and lead-generation platform (formerly Chime) for agents, teams, and brokerages, with an AI 'Workforce' for lead scoring, nurturing, and seller-intent detection.
Lofty layers an agentic 'AI Workforce' across its real estate CRM, IDX websites, and lead-generation tools, automating lead scoring, outreach, and seller-lead discovery.