Follow Up Boss
Follow Up Boss is a real estate CRM that builds AI into its calling and follow-up tools so agents respond faster and stay on brand.
Best for: Real estate teams, brokers, and agents who want a CRM with native AI for call summaries, on-brand reply drafting, and trigger-based follow-up automation.
Last reviewed 6/2/26
- Pricing
- Grow $69/user per month (calling add-on $39/user); Pro $499/month for 10 users; Platform $1,000/month for 30 users. 14-day free trial.
- Integrations
- Zillow, Mailchimp, RealScout, Ylopo, Zapier, Gmail, Google Calendar, BombBomb, Dotloop, Brokermint, IDX Broker, Facebook Lead Ads
- Property types
- Residential
- Geography served
- United States and Canada
How Follow Up Boss uses AI[1][2]
Follow Up Boss is a real estate CRM that builds AI into its calling and follow-up tools so agents respond faster and stay on brand.
- • FUB Phone records, transcribes, and summarizes calls and suggests the next step, with vendor-reported recaps generated 30x faster than before
- • AI drafts text and email replies based on a contact's full communication history
- • AI studies a team's own templates and writing style so every agent sends consistent on-brand messages
- • Ace AI maps a customer's stages, tags, action plans, and custom fields into a knowledge graph for context-aware automation
AI type: LLM and speech-to-text
API: yes MCP: unknown
Key numbers[2][3][5][7]
- • Acquired by Zillow Group for $400M cash plus up to $100M earnout (announced Nov 2023)
- • vendor reports AI call recaps generated 30x faster than before
- • 250+ integrations and an open API
- • G2 4.6/5 across 115+ reviews
Credibility[3][6][7]
- Founders
- Co-founded in 2011 by Dan Corkill (CEO) and Tom Markov
- Customers
- Real estate teams, brokers, and agents across the US and Canada; ~100 full-time employees at acquisition
- Investors
- Acquired by Zillow Group (Nov 2023, up to $500M)
- Reviews
- G2 4.6/5 (115+ reviews)
Founded
2011
Headquarters
San Francisco, CA
Stage
Acquired
Employees
51-200
Sources
- Follow Up Boss - Calling features and FUB Phone AI
- Follow Up Boss - 2025 product wrap-up (AI replies, call recaps, Automations 2.0)
- Zillow Group to acquire Follow Up Boss (Nov 1, 2023 press release)
- Follow Up Boss - Pricing (Grow / Pro / Platform plans)
- Follow Up Boss - Integrations and open API
- Follow Up Boss - Company LinkedIn (HQ, employee range, founded)
- Follow Up Boss Reviews 2026 - G2 rating and review count
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